His description of his duties is not very surprising. They are shown as "Lead Sales and Marketing for High Growth Cloud ERP Software company serving mid-sized businesses through a channel of value added resellers, Microsoft Azure and hosting providers." His hiring was a coup for Acumatica as Hendrikse's duties at Microsoft included worldwide marketing responsibility for the Small & Medium Business segment and his earlier positions included stints as director of MS Office, director of competitive strategy, director of public sector and chief of staff.