Avectra's Social CRM Suite includes NetForum, which centralizes all association information in one database. The system consolidates data from social media platforms such as Facebook, Twitter and LinkedIn. It is available in Pro and Enterprise editions. Another element of the suite is the MemberFuse Community, which provides a private social media service for an association's members. Last month, Avectra also signed Maner Costerisan of Lansing, Mich., as a reseller and hired Peggy Padalino as VP of global sales.
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AVECTRA SIGNS VARS
Avectra has signed CliftonLarsonAllen and Axis Integrated Solutions to resell Avectra's Social CRM to associations and nonprofit organizations. The accounting firm and St. Louis, Mo.-based Axis will offer the Avectra product in combination with Intacct's online accounting software. CliftonLarsonAllen, based in Milwaukee, Wis. is offering the product lines through its outsourced accounting services for nonprofits.
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