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SAGE: VARS WARMER TO BRAND CHANGE

Tom MillerWith a strong public relations effort being made to win over its channel, Sage says that the reaction of resellers to its new branding is getting better.

“More and more people are buying into this,” says Tom Miller, the channel VP for Sage North America.  He says that since the program was announced at the Sage Summit conference the appearances by Sage execs in partner meetings have been winning hearts and minds. (My words, not his.) Miller noted that this program was supposed to have been implemented six or seven years ago, but wasn’t because the company did not have the rights to the Sage name in North America at that time. He acknowledged the criticism that having names like Sage 50, 100, 300 and 500 suggests a product platform that would let users move up while dealing with a common architecture. However, Miller said that the name change is a necessary element as Sage develops and implements the code that would in fact enable that kind of migration over the next few years. One thing that puzzled the channel is that X3, the company’s high-end manufacturing package, isn’t being renamed. “That’s an interesting situation,” Miller agreed. However, he said the company is still building a brand for that product and that it’s “just starting to get traction.”
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