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XERO HAVING IMPACT IN BIG FIRMS?

In April, Armanino said that it was picking up Xero to provide outsourced accounting services to small business clients. "No, we haven't named anyone else but we are making good progress getting a foot hold in key firms," CEO Rod Drury said in email interview. The investor slide presentation by the New Zealand-based vendor said the accountant channel in the U.S. has experienced 50-percent growth this year and that first-year growth exceeds other countries both in terms of users and its partners. Xero said it is building an accountant channel in California and that it has more than 430 active partners and more than 2,200 accounting professionals have completed Xero events. However, as of March 31, Xero has only 11,000 customers in the U.S., and a less-than 1 percent share of the market. Its goal is 360,000 customers and a 1 percent share, although the slide does not cite a time table for achieving that. Its over-all goal is 1 million customers worldwide
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