Factors cutting into the bottom line include a decline in gross margins, which fell to 85.7 percent from 86.4 percent, the taxes, which more than doubled to $3.2 million from $1.5 million. Analysts continued to sound concerned about the impact the announcement of QlikView Next has on the existing product line, but were happy overallwith results. Björk said the company is balancing risk and reward and expects a bigger impact by Next in 2015. He expects that purchasers of Next will primarily be new customers. "It's not a replacement strategy; it's an extension strategy," he said. The company also noted it has hired a new chief marketing officer, Rick Jackson, whose credentials include work in the same position at VMWare where he was employed from February 2009 through June 2013. He did an 11-month stint in the interim at Rackspace.