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CONVERGENCE VAR BOOTHS BOOMED Featured

MicrosoftWithout going back to 2014 exhibitor list, it still seems safe to say that the floor of the Atlanta Microsoft Convergence show this month had more resellers than ever as exhibitors. There also seemed to be a bumper crop of international resellers. Asking that question of everyone I ran into brought general agreement on that point. Of course, getting around seemed tough because the floor layout was like Manhattan Streets below Canal Street—there were diagonal aisles between exhibits that abutted vertical aisles.

The only sense I could make of it was that the large carpet patterns showed the floor was built around adjoining diamonds with the Microsoft area fanning out from a main entrance. Just running through my memory banks and the exhibitor list VAR exhibitors included the following: Archerpoint, Interdyn BMI, Western Computer, I.B.I.S., Columbus [which assuredly booked its usual space before buying BMI], Enavate [the former Project AX], Sikich, Tribridge [which also had a Concerto Cloud Services booth] UXC Eclipse, McGladrey and Sunrise Technologies Armanino, Crowe Horwarth, Merit Solutions, Corporate Renaissance Group and Edgewater Fullscope. Coming from England were HSO and eBecs And there were a variety of CRM companies exhibiting, such as Infinity Info Systems. Now the question—these businesses bought space before it was announced Convergences future will not be Dynamics-centric—is how many will be in New Orleans next year. Even top award-winning VARs are worried about Microsoft's move upstream.

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