"More and more, we are seeing CMO's and marketing professionals influence CRM functionalities because of the need to understand where buyers are coming from and how marketing dollars are contributing to customer acquisition," Act-On has two product pricing tiers—Professional and Enterprise. Professional pricing starts at $600 per month with 1,000 active contacts, 50 sales users, three marketing users, and 1,000 API calls per day. Enterprise starts at $2,000 per month for 10,000 active contacts.
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BLYTHECO PICKS UP ACT-ON Featured
Blytheco has signed on to the Act-On Consulting Partner Program. The Laguna Hills, Calif.-based reseller said it will offer Act-On's marketing automation software to its CRM customers. Act-On's website shows it has connectors to the following CRM packages: Dynamics, Infor (I'm assuming the old SalesLogix), NetSuite, SalesForce and Sugar. Hmm, are there any notable vendor names missing here? Apryl Hanson, Blytheco's director of customer and partner strategy, explained the decision to take on the cloud-based software this way:
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