“Before we were betting on one or two [CRM vendors' packages],” Goodarzi said. “Now, we are betting on whatever the customer uses.” The strategy revolves around Intuit’s intention to attract as many new customers as quickly as possible. Goodarzi pictured the state of the market as a "land grab”. He also said that “Today, we don’t charge for third-party apps. Down the road we are looking at charging for some of the third-party apps we integrate with”.