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DIRECTIONS AIMS TO BE SMB SHOW Featured

Kathleen Turner-Lawrence, Western Computer  Directions, which has been the Dynamics NAV conference for years, is striving to be the Dynamics SMB channel show. The new goal comes as Microsoft has clearly recognized that the Dynamics partners generally don't fit Inspire (formerly the Worldwide Partner Conference.

This year's event, to be held on September 17 through 20 in Orlando, Fla., is billed as Directions North America – Gateway to the Dynamics SMB Market. Directions keeps its NAV emphasis, but also calls for all SMB resellers, ISVs and service providers interested in the SMB market, and another Microsoft partners interested in learning about Dynamics 365 Business Edition. What you will not find at the event is the press—which the governing group has consistently kept out. Katherine Turner-Lawrence, VP of sales and marketing for Western Computer, is president and chair of the events committee. Also on the board are representatives from Sikich, 1ClickFactory, FastPath, Clients First Business Solutions, Tribridge, Haiden Group/Amerdian, Lanham Associates, Marketing Monarchs and Saeger Marketing.

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