The official description includes the following: "Overall, the new brand identity better represents FinancialForce as the world-class company it is. We are a modern, sophisticated, high-growth solution provider, and we now have the branding to match." The best thing from a headline writer's point of view was when the company shortened the name from FinancialForce.com
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FINANCIALFORCE REBRANDS Featured
Cloud financial software vendor FinancialForce has branded, adopting a new logo and brand identity. It's always tough to write about branding—either you like the change or don't and it takes some time for the market to react.
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