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BLACKBAUD: SALES MODEL WORKING Featured

Mike Gianoni, Blackbaud Blackbaud says its changed sales model is producing improved results. CEO Mike Gianoni noted in a recent earnings webcast an emphasis on improved productivity with the existing sales force through common procedures, training, key operating metrics, compensation plans and reporting.

He continued that “Our sales account executives now lead with a total solution selling strategy, which we believe results in more products per customer, higher ASPs and increased customer retention over the long term.” For the first quarter ended March 31, Blackbaud $17.8 million in net income, an increase of 35.1 percent over $13.1 million in last year’s corresponding period. The nonprofit software company reported revenue of $204.2 million for the most recently ended quarter, up 10.3 percent from $185.1 million a year earlier. Gianoni also noted an increased emphasis on the partner program, although he provided no details on its development. Earlier this year, Blackbaud moved Brian Boruff, who was global president of the Enterprise Markets Group and customer operations, to head the Partner Ecosystem & Global Alliances business. Gianoni said Boruff’s emphasis will be on growing the partner system, including globally.

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