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SAGE KICKING OFF BRAND CAMPAIGN

Sage logoSage is kicking off the Sage Today advertising campaign that is designed to spread the word of its new names for major lines. Since the PDF about the plan has been circulating, this is probably not news to many people. But for the others, this the first view of the big step in putting to rest historic names.
Peachtree and Simply Accounting become flavors of Sage 50; MAS 90/200 are Sage 100 and Accpac becomes Sage 300. The most convenient change is MAS 500 morphing to Sage 500. The effort was scheduled to start Thursday, May 17, in the New York Times and Wall Street Journal and spread out to the lesser names in journalism over the next month. There was less detail about the schedule for network radio and online, but this program extends through July. Sage Today has four components: Sage One, the online product launching soon in the United States; Sage 50; X3; and the Sage portfolio for accountants. Sample ads show the demos are available at SageToday.com/50, SageToday.com/ERP and SageToday.com/accountants. The other midmarket names are in the fine print at the bottom of the ads so I assume we will see another stage of the campaign featuring them.
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