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ACUMATICA SUMMIT: CHANGED SHOW Featured

Over the last two years, Acumatica Summit has dramatically changed. Once purely a reseller conference, it is now a user conference with reseller events.

At a roundtable, Acumatica CEO John Case agreed with that description and noted that many resellers bring their prospects to the show—many, many prospects. It’s exactly the format the made the former Microsoft Dynamics Convergence conference one of the best shows in the ERP space for many years. Certainly, the focus of the main keynote from case was showcasing users and presenting user awards. However, at a roundtable, Case emphasized the importance of the channel, which he said generate more than half of all leads. Acumatica continues to sell solely through the channel with company generated leads given to resellers. The company was more tight lipped than the past. Case declined to update the 10,000 customers cited a year ago, saying only thousands had been added and as to providing numbers, “We probably will again if we hit a major milestone.” He said the company is growing at more than 25 percent per year.  Summit had the hallmarks of watching costs—there was no outside motivational or entertaining speakers; continental breakfasts, executive interviews were conducted in the networking/press/analyst room instead of in separate rooms and entertainment at the major party  being led by a DJ.

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