The company’s channel is comprised by accountants, consulting partners, and technology partners who participate through three primary methods: referring, expanding services and building integration. In addition, Frank Hanzlik, Avalaras VP of partner development, noted, "As we launch, the reimagined Avalara Partner Program, we are also evaluating additional partner business models." He did not specify which models are under consideration. Accountants and consulting firms generally are referral partners. Central to the program is the new Avalara Partner Portal, which the company says provides access to such services as technical support, sales and marketing resources and the engagement desk. In its statement, Avalara said, “Partners have access to a richer portfolio of financial incentives that allow them to reach their full potential when bringing opportunities to Avalara.” Other incentives include co-marketing and training,
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AVALARA REVAMPS CHANNEL PROGRAM Featured
Avalara has launched an updated Avalara Partner Program, which the company says is designed to drive partner growth.