Estimated reading time: 1 minute, 10 seconds

SUGARCRM FILES $15.2M OFFERING

Dawn Jaeger, SugarCRMJust before SugarCon, the user conference held this week in New York, SugarCRM filed a $15.2 million offering statement with the SEC. This is different from most of these, which usually reflect proceeds from sales of securities, or issuance of debt. This filing is primarily about options and the Form D shows that the amount raised reflects the aggregate exercise price of options to purchase common stock of the issuer.
The first sale occurred on Feb. 13, 2008. This came after trade publications were speculating that Sugar, which was cleaning house in its channel program, was trying to pretty itself up for a public offering. I guess that giving people a chance to exercise their options could be a step towards an IPO. Certainly, the channel presence at the Waldorf Astoria seemed lower key than I expected. I didn’t run into channel prospects and there has not been noise about new signings lately. Some of the companies there, Blytheco and Arxis, did not send their most senior people. And it looked like the company had no plan to deal with the press that was registered. Usually, there’s someone to lead us around at shows, but nada. Or there would have been a note "when you register, please check in with ..." . More interesting was that I had dealt in registering primarily with Dawn Jaeger, director of channel development, and for whatever reason, she was not at the conference.
Read 1365 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.