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Adaptive Planning, which makes on line budgeting and forecasting software, has signed three specialized resellers in the United Kingdom. Over the last year, the Palo Alto, Calif.-based company has expanded its presence internationally in United Kingdom and Ireland, Australia and Japan. The newbies in the latest round are AgencyDNA, Alui and Concentric Solutions. AgencyDNA also markets Accountability, an accounting system for creative and communications businesses.
Concentric Solutions is also in the Oracle channel and sells XBRL reporting tools from UBmatrix, a subsidiary of Edgar Online, and Perceptive Software, a content management system. Alui is in the corporate performance management field focusing on Hyperion products in North America, the U.K. and Europe. AgencyDNA founder Chris Lever said that – like most other business areas – the media business is wedded to Excel and Adaptive Planning represents a way to get them out of the spreadsheet habit.
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