Instead, he continues, "It's more like the cherry on top of the sundae." Riva's functions, he continues, are useful because most CRM systems "are yucky about receiving and resending emails." Riva will archive and synchronize email messages and threads back to the CRM systems, along synchronizing contacts, accounts, opportunity records and calendar items. Until taking the new job this month, Lorenz spent eight months as business development director of vertical ISV relationships for Acumatica. Before that, he was senior business development director for SAP from September 2014 through October 2015.