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COMPUWARE MOVING INTO MIDMARKET

CompuWare is apparently moving into the mid-market channel recruitment game. The company markets ChangePoint, which has PSA and IT portfolio automation capabilities for IT companies. I’m under the impression that the product for this market is ChangePoint PSA. A PR person acknowledged there are plans in the works and said he would try to arrange an interview about the project over the last two days, although that hasn’t come about.
Still, there is enough information that this move is likely to drop it into public view. Based in Detroit, CompuWare has a section on its Web site that mentions its Business Partner program, that incorporates reselling and referral elements. There are also OEM, ISV and consulting partner components, but not much information on the site about any of them.
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