Maybe Ems is different but in my experience resellers usually don't say anything negative about vendors unless something is really bad. His view is "The market wants to have some clarity from a branding perspective." Ems gave perspective to the issue this way "When we are marketing our perspective, we can't keep changing the names of the product," he says. The changes and talk about products "not only is confusing to the market, it is confusing to us internally," he says. He is not the only reseller to talk this way and what Microsoft has done is force the channel to come up with explanations to satisfy customers. Part of the confusion is the variety of different editions that fall under the term Dynamics 365. One well-known reseller, who did not wish to be quoted by name, spelled out the situation. Dynamics 365 for Operations and Finance is the old Dynamics AX; Dynamics for Sales and Field Service is CRM; Dynamics for Talent is a hybrid which "will be the direction for the future featuring PowerApps, AX and CRM." He says the direction for those products is clearly and his company is very happy. What is not clear is the direction for the Business Edition, and the on-premise GP and NAV. And that's very interesting since in this country, GP has such a large installed base. Ems said RSM's GP practice continues to grow year-over-year. So if GP is not going to the cloud, there is not just confusion, Microsoft faces that classic product change question, how do you migrate customers who are happy with your product.