Zia talks with salespeople via chat and voice messages, answering questions which have been asked about CRM information. It also provides salespeople real-time updates about when they are most likely to reach their prospects. Based in Pleasanton, Calif., Zoho also debuted Catalyst, a hyper-customization platform, which enables businesses to build and manage serverless applications and distribute them. It incorporates a mobile software development kit. There is also a mobile device manager for distributing apps internally through the MDM network, regardless of whether the devices use iOS or Android.