Co-CEO Jim Hagemann Snabe said BBD is entering a volume-oriented market in the SMB market so SAP will judge its success primarily by the number of customers acquired. One hundred companies are already running the long-delayed product as part of a field test. And Snabe said that in the retooling of the product the goal "was to get TCO [Total Cost of Ownership) of running BusinessByDesign down significantly." In describing first quarter results, executives said SAP had done well in the SMB space with 13 percent growth although it did not link that number with specific products. SAP also announced 11 new ISV products for BBD this week, with several of them from publishers in the United States.
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SAP RAISES VOLUME ON BBD BUILD UP
As it announced good results for its March quarter, SAP also starting trumpeting its mid-year launch of its SaaS-based BusinessByDesign this year. There wasn't a lot of new information, but the tone from company executives was noticeably brasher in an earnings Webcast this week than in prior statements. The company said it has an opportunity to disrupt the SaaS market. Given the size of vendors in the SaaS market to date, a company SAP's size has got a shot at that if the product is good.
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