“It’s good to have a good mid-market Microsoft based solution we all can embrace. It was really difficult the last couple of years,” says Steve Ems, principal and national business applications leader for RSM U.S. Darren Stordahl, VP of sales and marketing for FMT Consultants, says many of his firm’s installed base of Dynamics GP users are good prospects for Business Central. Because of its Navision heritage, the new product  “has the  benefit of being super robust, really flexible and it’s cloud,” says Stordahl. The GP users are looking at both NetSuite and Business Central. “I think it’s which platform do you prefer,” he continues, noting,  “Business Central is a lot less expensive” because “Microsoft is going crazy on software licensing. They are looking very hard to get people in the cloud.” A historical QuickBooks reseller, Mario Nowogrodzki, owner of Mendelson Consulting, a Fort Lauderdale, Fla.-based VAR, has taken on Business Central and is training some of is QB staff on the Microsoft application. While Nowogrodzki, sees Business Central as “slowly gaining traction, I already see it gaining. QB users who are growing have always been a target for mid-market vendors and Nowogrodzki says Business Central appeals to those who need an application that is more modifiable. “We have a ton of QuickBooks customers we could put on Azure,” Nowogrodzki says