Estimated reading time: 1 minute, 32 seconds

SAP LAUNCHES BUSINESS BYDESIGN

After a two-year delay, SAP has gotten a version of its SaaS product BusinessByDesign to market that it is ready to take to volume. Volume is anything exceeding the roughly 100 customers it has acquired over the last few months as it worked out the problem with previous versions. Still, I think SAP is going to be a factor in the midmaret, the target for BBD.
It's out recruiting VARs in the Sage and Microsoft channel with one of these saying that SAP wants 75 percent of the BBD VARs to come forma the SAP family and the remaining 25 percent from those selling other products. My prediction is that SAP is going to cause Microsoft a lot of headaches. For example, its pending purchase of Sybase gives it a broad platform that lines up nicely against Microsoft. And as much as anyone can make judgments about people from Webcasts, I think the SAP co-CEOs Bill McDermott and Jim Hagemann Snabe look eager to make things happen. Somebody told me McDermott was just a salesman. I'd say he's an awfully good one from the presentations I’ve heard. As far as Snabe, he's still bogged down running Slytherin House. Oh, I'm sorry, that's Snape. Since SAP also has the bucks if BBD is even remotely good and the company can execute it's going to make life very difficult for the early entrants to the market for Internet-based accounting applications. SAP clearly wants many implementations of BBD up and running quickly as it is offering start up packages with preconfigured packages and what it called streamlined deployment. It is also offering in-memory analytics, support for mobile devices, along with single and multi-tenancy support. It is incorporating Microsoft Silverlight into the front end, a development environment that will encourage development of additional functions and services and what it said is increased flexibility.
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