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SAGE WOOING ACCOUNTANTS AGAIN

Sage North America, whose MAS 90 business was once built on accounting firms, is going into the field to renew relationships with the professionals whose end users generally show their allegiance to QuickBooks. The company had already announced an accountant track at May's Insights conference and now it has revealed plans for a certification program for its Peachtree program, which I hadn't thought about, but Sage had left Intuit in the field alone with its ProAdvisor certification program.
Sage has corrected some of the prior problems. I once described the Web page for the Sage Accountants Network as a software order form. However, now the company is hiring professional accountants whose job it will be to help their former colleagues run their businesses better and not try to sell them software. And the Web page has already gotten a big improvement. According to Jennifer Warawa, director of partner programs, executives will hit the road, probably in June, for an eight-to-12 city tour whose details are still being ironed out. One sure attendee will be Connie Certusi, senior VP and general manager for the company's Small Business Accounting Solutions group with the attendance of others likely to depend on the city. A Sage theme that has been applied to the midmarket products is being pushed downstream to the lower-cost applications and that's trying to make the product programs more uniform. The company also is hiring a staffer to help place Sage's software products in more university and college classrooms.
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