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UNIVERSAL SEEKS VARS, CPAS

Add another vendor's name to the “Great VAR Hunt of 2010.” Universal Accounting Software, based in Edgewater, N.J., came to the N.J Society of CPAs business and technology show this week to enlist accountants as resellers and referrers. It was a first for the company, says Arleen Coletti, sales VP. Universal has some resellers, but it had not exhibited at accounting shows. Coletti says Universal would like to involve accountants because, “they are the best ones to evaluate the applications.”
Universal markets mid-market financial applications for distribution, distribution, equipment and tool rental, retail, service and party and tent rental. Universal’s pitch is directly opposite to one being made by Microsoft. Microsoft has been convincing smaller vendors to use Dynamics as the accounting engine so that these companies can concentrate resources on the specialized modules needed for their markets. Coletti says that’s not the best approach because when the larger vendor updates its applications, it’s probably not thinking of the impact on the other party.
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