That’s followed by a box with this headline “Local Help” beneath which is the instruction: “Get on-site assistance from an authorized Intuit Solution Provider in your area.” First, I would ask if the average person knows what a solution provider is. But it's that "get help" message that really carries a message. It doesn’t say, “Buy QBES from an ISP.” If I don’t know what a solution provider is and I see that I can buy QBES direct, am I likely to explore the ISP box which has a “Find a Local Solution Provider” link? That takes the user to a page headlined “Local Help” with another headline beneath it. “Find a QuickBooks Expert in Your Area.” Beneath is a smaller headline in bold face “Intuit Solution Providers.” It’s not until you get the paragraph beneath that you learn and ISPs market and resell. I do not read “Local Help” or “QuickBooks Expert” as suggesting I can buy the product this way. I read them as suggesting that’s where to get advice.