However, the language about an open platform is in line with the message that has been delivered by the company’s co-CEOs over the last few months that SAP is going to encourage third-party development across its entire product line. Additional new feature include “enhancements to usability, support for additional mobile devices and on-demand integration of subsidiary operations into on-premise installations at headquarters.” SAP has also introduced a Visual Studio-based environment, a software development kit that is called SAP Business ByDesign studio. Referred to as a first version, the SDK is being “tested with select partners.” The system also extends mobile support to the iPad and Blackberry – it already supports the iPhone. With support for Android and Windows Phone 7 in the next release. Another hot SAP initiative is also making its way into BBD as the analytics functionally runs on in-memory computing. SAP has been touting in-memory databases heavily and I’m surprised at how fast in-memory technology is getting pushed down the chain.