I keep going back to the basic rule of posting which is that if no new entries are made for a long time, visitors will stop going back. Another way of looking at the problems of executives writing blogs is the Executive Insights blog on the Dynamics community Web site. The last entry, June 21, was about how to refer to Dynamics brands. I’d expect inspirational writing, motivational prose or simple cheerleading. In fact, I would have expected something as a build up to the WorldWide Partner Conference, but there was nothing. Hint: If execs can’t produce writing, get a ghost writer. The Big Four accounting firms can give a lot of advice about putting partners’ names of articles written by the communications staff.