Cougar Mountain Software plans to rebuild its reselling channel, and along the way it may also start a CPA program. The dealer channel once had hundreds of members, but the company wanted to get rid of the non producers. "We cut too deep," says Kristine Terrell, who manages the company’s channel programs. That left Cougar with about 70 dealers and areas in which the company lacks geographical coverage. Among the changes are a reduced signup fee of $500. That had formerly been $1,000 or $2,000, depending on the program the VAR selected. The fee includes training and support. The company is also considering a coop program and offers a lead referral service. As to a CPA program, "we haven’t totally ironed that out yet," she said. "But I think we will do it."
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