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A FAMILIAR INNER CIRCLE

Microsoft has announced it latest round of honorees at its Worldwide Partner Conference. Most of the VAR names in the 2011 Inner Circle are well known in the profession, and as usual, it’s a group drawn largely from the biggest revenue producers in the Microsoft Dynamics reseller pool.  InterDyn, which seems to rotate members in and out of the group, had InterDyn BMI and Socius receive the honor and both returned after an absence. Among the accounting world, McGladrey, which usually ranks hanks, and BDO Dunwoody were honored. Also on the list were ePartners, Hitachi Consulting, Tribridge, Tectura, SBS Group, First Tech Direct, Fullscope and Western Computer.

I always think First Tech deserves a special award for its ability to perform well in the depressed Michigan market. From what I gather in talking to some Inner Circle VARs, both past and present, there’s a classic sales pattern at work year. Have a weak year during one 12 month period and it’s easier to achieve the Inner Circle. But have a strong year – difficult comparisons as they say in the financial analysis business – and it’s easy to fall short of the goal even with a good year of sales. It’s the old, do well, but not too well or your quota is on a higher base. The repeaters on this list are ePartners, BDO Dunwoody, Fullscope, Hitachi, McGladrey, Tribridge, Tectura and Wipfli. Falling off the 2010 list were Crowe Horwath, Ibis, Interdyn AKA, Sunrise Technologies, I don’t suppose it’s an accident that the repeaters tend to be concentrated in the high end of the revenue pyramid.

 

 

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