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SAGE RETOOLS VAR, CPA PROGRAM
Sage is taking another look at its Business Partner Alliance Program, which is supposed to bring accountants and value-added resellers together. However, not much has happened with the program in recent years. "We haven't been actively pursuing new connections between the VAR and the CPAs," says Jennifer Warawa, the senior director for partner programs for Sage North America.
Warawa says Sage is not changing the program, simply putting more effort into it, which means offering educational programs. Her group is working with Tom Miller, Sage's VP of channel management, who is responsible for reseller programs.
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