That was on Blytheco's own blog. And while the article is gone, his view isn't.  In an interview this week, Blythe says, "I think another rebranding is another complete waste of time and money. I don’t think it will accomplish anything. I think it will add confusions and expectations that Sage will never be able to meet." The problem, he says, includes the fact that that the product numbers used in Europe designate products that aren't for sale here. So Sage 50 in Europe would not be same product in North America, considering the plans are to apply Sage 50 to Peachtree and Simply Accounting. The products don't have the same databases or look and feel. Blythe believes Sage's last rebranding accomplished what was needed. "I am 100-percent for Sage having a strong brand. Their current brand gives them a strong Sage brand," he says. That was the placement of the name Sage before product names to give Sage Peachtree, Sage Accpac and so on. Sage, he says, has also caused a lot of work and expense for its VARs by changing some element of the brand "every year for the last 10 years."