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INFOR DISPLACED DYNAMICS CRM

The last issue noted that Infor had entered an alliance with Saleforce.com to utilize its Force.com platform to produce CRM software. It also noted that earlier this year that Infor had released Infor Business CRM, which is based on Microsoft’s Dynamics CRM. An Infor spokesperson got back to me after deadline to explain the product positioning. It’s basically what you’d guess: Infor decided to go with Salesforce as the preferred product.

Infor Business CRM is available if customers ask for it. In other words, Infor isn’t pushing the Dynamics application. The reasoning was that Infor “decided to go with the leader” in the CRM field. The first three products to be released from the alliance are InForce Everywhere, InForce Order Management and InForce Marketing.
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