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WAITING FOR NEXT DYNAMICS MASTER VAR
Microsoft officially named two Master VARs last week, the SBS Group and Interdyn Socius. But the company was expected to name a third one by early this week although Microsoft had only said that it was considering a third candidate.
To recap, Master VARs are responsible for recruiting smaller Dynamics dealers as Sales Affiliates who will continue to sell Microsoft products under the Master VARs’ brands, although the affiliates will continue as independent businesses. This has the feeling of a last-minute stumbling block that interfered with the expected announcement.
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