When you cut through the quotes and the self praise in the press announcement, it basically says “we’ve got a nifty keen new design”. The company has a staff of 300 and 1,500 customers. The redesigned web page reminds me of the Intacct home page in its somewhat cartoony look with a paint-by-numbers soft color scheme. Pronto’s basic strategy has been to hook its wagon to IBM and I can’t see that it generates much marketing in the U.S. beyond that. I would use the company’s new logo but it has been changed to one that cannot be directly saved from the website. Over the years, a lot of software companies have thought fame and fortune grows from an IBM alliance. In most cases, it primarily benefits IBM. Ask the folks at the former Platinum Software. Actually, these deals probably more like the Ark at the end of "Raiders of the Lost Ark" which gets lost in the big warehouse.
Estimated reading time: 1 minute, 8 seconds
PRONTO SOFTWARE REBRANDS
Pronto Software, an Australian financial software company, has rebranded. A prepared statement by the company's managing director David Jackman said that “the rebrand marks a fresh way for the company to distinguish itself in the IT space in Australia and overseas.” Despite the fact that Pronto has recruited a small channel in this country, I would say that almost no one saw the old brand.
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