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EUROPEAN RESELLERS AND THE U.S.

Europe The number of European Dynamics reseller news items this week has to do with my belief that we are going to see more European organizations move into this country. However, it is not clear that to all that there is a trend. Did the purchase of First Tech Direct by Columbus mean one is underway? A channel source familiar with European operations said he did not understand this move. But with things tough in Europe because of the debt crisis, it has to be tempting to look for revenue generators in this country where business is better.

A few years ago an Icelandic company, Kogun, purchased SCS Dynamics, a California reseller. However, that was before that country's economy melted down. Last year, Alfapeople, a European retail specialist, started operations in this country. But Alfapeople, which was formed by the founder of Columbus by purchasing a lot of the latter's reselling operations, came out with a great deal of noise and quickly became very quiet. Then there is the news that K3, another retail specialist, is considering bids for the company while insisting it will probably stay independent. The push for the development of verticals in Dynamics AX has always suggested that expansion by VARs in Europe is inevitable since AX serves larger businesses and larger businesses tend to operate internationally. Columbus already had reselling operations in the U.S. and worldwide products coming from its ToIncrease development business. Qurius just established its own ISV arm, QIPTree, which appears to be on the same course.

 

 

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