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BLYTHECO CARRYING INSIDEVIEW

Steve Blythe, BlythecoThe product line for top Sage reseller Blytheco is significantly expanding. After taking on SugarCRM and announcing it will soon market a cloud-based financial application, the Laguna Hills, Calif.-based operation has started carrying InsideView and HubSpot. This is in line with a statement this month by CEO Steve Blythe that he wants his revenue mix to go from 60 percent ERP and 30 percent CRM to 50 percent CRM and 40 percent ERP.
Blytheco is the first major Sage reseller to opt for InsideView, which provides data aggregation services. InsideView gathers information about contacts from social media and mentions on websites, including when an individual has been quoted. Microsoft already has plans to provide information from InsideView in its Dynamics CRM, as well the equivalent of LinkedIn Premium service to CRM users. Blytheco is also now a Certified Agency Partner for HubSpot Inbound Marketing. Blytheco is offering HubSpot to SugarCRM customers and has integrated it with Sage's SalesLogix. HubSpot finds leads online and bring them into the CRM system and has built-in search engine optimization. InsideView's website shows category called Trusted Advisor Partners. Most are not accounting software VARs. The only other mid-market ERP reseller other than Blytheco is BrainSell, a Topsfield, Mass.-based Sage reseller that also offers Acumatica and Dynamics CRM. SalesLogix is also shown in this category. Major players other than SalesLogix are shown as CRM Partners, including NetSuite, SugarCRM, Pivotal, SAP, Salesforce.com and Oracle.
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