Sage, which made no secret of the fact Sage One would enter the United Sates, managed to introduce the product without doing most of those things. With a company that has been faulted for its lack of a cloud product, you'd think it would make a bigger deal about having a SasS product especially given the size of the U.S. market. But then, X3 was an important product and its introduction was bungled by the French PR staff that handled the announcement. If you are Sage and trying to convince the channel and users that you should be taken seriously, this is not the step I was looking for. I would expect senior management in North America to line up with praise and quotations with happy users from some test program, or at least from users in Europe. The last product that was notable for lack of corporate commitment at launch date was Microsoft Office Accounting. I'd say the effort by Sage was a real xero. But then the company by that name seems to know what it is doing.
Last modified on Sunday, 16 June 2013
SAGE ONE SLOPPED INTO U.S. MARKET
It was once the practice that when a company had a launch for what it considered an important new product, it would try hard to generate publicity. It would contact the press in advance of the launch date, schedule an event, set up interviews with product managers and executives and explain the new product.