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SAGE OPENS HEALTHCARE TO CHANNEL

Sage logoSage is giving its reselling channel the opportunity to sell its healthcare products. The company believes that given the stimulus money and healthcare program this is going to be a revenue opportunity for one to two years and given the size of the industry, I'd say more. The first reseller to sign is Alliance Solutions Group, a Bradenton, Fla.-based VAR that sells Timberline, among other Sage products.

Among the first group of likely dealers, according to Lee Horner, SVP of sales for the healthcare division, are those whose businesses "are touching the small-to-medium marketplace, practices and clinics probably, on the back-office side or some other portion of that business." Horner says it takes about six weeks to move through the required elements, such as training, and start selling. Sage is seeking channel partners who serve specific geographies because "I don't want all of my channel partners fighting with everyone." VARs who want in the business need to staff for pre-sales and field sales and naturally need to learn the lingo of the healthcare business. Horner says most resellers who are interested in the business are organizing separate entities to conduct it. Sage also is willing to enlist those who want to do the entire engagement and those who may want to simply install, implement and train.
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