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INTUIT CHANNEL MUTATING
Intuit hasn't announced a change in its channel strategy, but it is implicit in the title change for BJ Schaknowski, who leads the company's channel efforts. He had been director of the Intuit Solution Provider Channel, but in August he became Director - Indirect Channels Sales & Marketing. On his LinkedIn page he described that as being the "Lead Intuit Solution Provider, Distribution, OEM, DMR [direct market resellers], Franchise and Hosting Channels."
A spokesman described the title as reflecting an evaluation of new channels. Direct Marketing Resellers include organizations such as CDW and PC Mall. Intuit is working with franchisors "to set up solutions and offers to their franchisees via micro-sites." Presumably, there will be some announcement of changes to the program coming out of an upcoming Intuit Solution Provider meeting the first week of October.
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