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SOCIUS ADDS NORTHLAKE AS AFFILIATE Featured

NorthlakeDynamics Master VAR Socius has made The Northlake Partners a sales affiliate. The Dublin, Ohio-based reseller says the acceptance of Northlake brings the number of organizations in its program to 19.  Bothell, Wash.-based Northlake, led by managing partners, Tom Williams and Adam Herman, was founded in 2008.

The company sells Dynamics GP and also developed NorthScope, an add-on for sales and inventory management for Dynamics AX and GP and for what the reseller's website calls "other ERP solutions." It's the first signing of a sales affiliate by one of the three American Master VARs under a program that kicked off a year ago. It's still uncertain how successful the program is in Microsoft's eyes since, other than congratulating the parties on such signings, has not said a lot publicly. Of the other two Master VARs, the SBS Group has signed a score, but Tribridge has still enlisted only one.

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