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MACOLA SETS CHANNEL PROGRAM Featured

Alison Forsythe, Exact MacolaExact Macola has laid out plans for a new channel program. The plan and strategy were outlined at the recent Exact Macola Edge Conference in Scottsdale, Ariz. Details have new been released, but the company says they will be spelled out in public following their delivery by managing director Alison Forsythe at the second-ever Edge conference. A press release issued as the show started promised, “a renewed focus on uniting with its partners and strengthening the company’s indirect sales model.”

The Exact Macola website lists 32 resellers, the same number it has had for several years. However, the company has redesigned the VAR portion to make the name of each reselling firm much larger and to provide easy-to-find contact information. (And if I were an executive, I was say, “I am very excited….”). The agenda at the reseller event included development plans for the newly launched Exact Macola 10, a look into Exact Macola’s long-term strategic business direction and opportunities for resellers to network and collaborate with executives about the unit’s future. Exact has three units in North America – Macola, JobBoss, Max –built around a manufacturing package. When they were created in 2012, Exact emphasized they were pretty much on their own to finance their activities. However, with Exact now discussing using these organizations to market its Exact Online, they seem to be more vital.

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