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SAP GETS NEW BYD MANAGER Featured

Michael Schmitt, SAPSAP has named a new general manager for its much-maligned Business ByDesign. And the company says cloud product sales will rely more on channel distribution than previously. This is the most information we have heard about the latest reincarnation of ByD in several months. New GM and SVP Michael Schmitt said in a video he will bring together all teams that are relevant to ByD. Schmitt also posted comments in an SAP blog.

There, he repeated that “This will include sales, partners, pre-sales, field services, marketing, but also operational support and development, as well as all of the supporting functions we have working day-to-day on SAP Business ByDesign.” That suggests functions had been housed in different SAP units, not in one organization. In the seven-minute, 10-second presentation, Schmitt talked generally about adoption of cloud applications. He termed the state of affairs “the right time” for the product. The positioning outlined by Schmitt sounds the same we have heard, with Business One on-premise and cloud versions serving businesses with up to 500 employees and All-in-One serving the upper mid-market. He said ByD is for upper mid-market customers seeking a native cloud product and with 50 to 500 users per company. Schmitt’s description of the distribution plan is “We are changing the go-to-market mode. We will develop that into a more partner-driven business.” He says customers want to work with a local partner. However, given how SAP left American ByD VARs hanging with its uncertain message about the product, it would take a good salesman to rebuild the channel.

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