A well-known industry consultant had the same feeling, including his reaction to statements from the top. Things have seemed strange since CEO Brad Smith started talking about the company's products and services helping to alleviate poverty. A great goal, but we're discussing tax and accounting software. Most veteran attendees felt the company's promise of the greatest announcement in the history of QuickBooks fell short, way short. Since the new version of QuickBooks Accountant Online is replacing an edition that the company admits has a negative Net Promoter Score, it's a product fix. The consultant says Intuit is having trouble getting the QuickBooks side out of a consumer mindset. I have had the same opinion—product managers and PR people on the QB side understand features, not the accounting business. Another consultant thinks at least one of the recently acquired companies, Lettuce, isn't up to snuff, and I'm tempted to think the operations purchased this year aren't fitting together as they should. I still think that Intuit's vision of QBO as a platform to integrate all accounting firm apps is the next big thing and that for some reason, Intuit pulled back on that last month.
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INTUIT DOING GREAT, BUT? Featured
The October QuickBooks Connect conference left me with conflicted feelings. On one hand, Intuit dominates its market and there doesn't seem to be any competition that can threaten it. On the other, the conference felt chaotic—not from the get-people-to meals-and-the-exhibit floor way, but in terms of messaging. At all levels, Intuit employees did not seem to have all the information you'd expect, very siloed.
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