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SAP SELLS TWO TIER BYD Featured

 Rainer Zinow, SAPSAP is increasingly pitching its often-maligned Business ByDesign cloud application into two-tier installations. The product is aimed at divisions at companies that run the SAP Business Suite at the enterprise level. It's a strategy also being followed by competitor NetSuite which pitches its SaaS application as something that companies with SAP at the core can deploy at divisions. However, SAP argues that It is far easier to integrate two SAP-developed products than one from SAP and one from an outsider.

That is according to Rainer Zinow, SVP of SVP's cloud unit, who demonstrated ByD at this Week's SAP SME Business Summit in New York City. Zinow said that the growth of ByD sales in two-tier environments is increasingly more quickly than stand-alone ByD sales. Zinow also said another advantage in the use of ByD is that it can be used for more quickly localize financial applications. Localizations must be accomplished in each module of the Tier One product. However he continued, ByD has a globalization layer than be utilized by partners to develop versions adapted to new countries, more quickly and more inexpensively than can be done with the Business Suite.

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