Kelly's move is bold, banking the company's future on a new product, Life, and hence immature; one that bombed in the United States, Sage One; and one that has a profitable but fairly limited market place, X3. But if Sage tells the market, these products get emphasis, how does it manage investment in products that represent a large chunk of revenue in individual countries, such as Sage 100 in the United States? Kelly talked about going after all the small businesses that still use paper. So in this country, would you  bet on Sage One trumping Intuit's QuickBooks? In fact, this analysis sounded like somebody had been reading webcast comments from Intuit CEO Brad Smith. Well, what will make or break Life is performance and reference sites, not executive speeches or an editor's analysis.