VAR PROGRAMS STALLING

The combination of new players in the market and the move to the cloud in the last few years produced one of the strongest recruitment efforts in the VAR market in a long time. But in the last two years, many of those programs have stalled after a flurry of activity. Two years ago, SAP had the best-run channel conference I've ever attended in Savannah, Ga., a program that was disciplined in staying on message and saying the right things for the channel.

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