Estimated reading time: 0 minutes, 46 seconds

SAGE MERGING PARTNER EVENTS Featured

Sage is merging its Enterprise Partner Summit and Sage Intacct Business Building Conferences next year. The two channel events will be combined from April 7 through 9 in Orlando, Fla.

The Enterprise event represented the channel for Enterprise Management (formerly X-3) and together EM and Intacct are what one reseller called the company’s “only real cloud products." The events have increasingly focused on educating VARs, according to Taylor Macdonald, Intacct’s VP of channels, and Scott Ehmen, VP of partner strategy and sales for Sage North America. Macdonald says the two events “have become less about product and more about product teaching partners about how to run their business.” The necessary education, both say, include resellers having more resources dedicated to sales and marketing. Hasn’t it been like that for a few decades? The thought occurs that if the two major cloud product conferences merge, won't we see mergers in other areas of the channel program?

Read 918 times
Rate this item
(0 votes)

Visit other PMG Sites:

PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.