Bob Scott

Bob Scott

Bob Scott has been informing and entertaining the mid-market financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of the Progressive Accountant.

ADAPTIVE PLANNING GETS $45M

Jeff Epstein, Bessemer Venture PartnersOnline budgeting software company Adaptive Planning has raised another $45 million in funding. The Mountain View, Calif.-based company says that new investors include Salesforce.com and former Oracle CFO Jeff Epstein, who has been named as a senior advisor to the company.

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SAGE AND BRAND: WHAT'S IN A NAME

Peachtree logoYears ago, I owned a Dodge Demon, which ran very well (I got rid of it too soon). It was exactly the same car as the Plymouth Duster. The only difference between the two models was the name plate on the car. Presumably, they were minted this way because some customers that would buy Dodge might not buy Plymouth. And so companies like Sage grapple with the question of what to call the product.

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BALLMER KEYNOTE: WAS THAT ALL?

Steve BallmerBefore Monday's keynote speech by Microsoft CEO Steve Ballmer, there was a buzz that he was going to make a major announcement. It sounded like buzz that had been started deliberately. But after press releases were handed out at the Convergence user conference before the presentation and Kirill Tatarinov, head of the Dynamics operations spoke, Ballmer said that ERP products "are going to the cloud." And that was about it.

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