Gravity Software, headed by veteran reseller John Silvani, has launched its web-based accounting software. The application is targeted at a treacherous part of the market, the gap between QuickBooks and Dynamics GP. Silvani was formerly the owner of First Tech Direct, which he sold to Danish reseller Columbus in 2012. Written on Dynamics CRM, Gravity's cloud product is out the door with GL, AR, and AP. Inventory is expected to be released in the fall. The company is creating a channel in which it intends to enlist accountants, but as agents, not as resellers.